I am a student of NID, Ahmedabad. The main concern of my project was finding ways to deal with digital retail in present times and its subsequent adaptation to the future. The client Garofoli spa, the leaders in door manufacturing, wanted to showcase their products and communicate to their prospective clients in digital formats using gesture sensors, touch screens and virtual representations.
I conducted intensive research on several areas before commencing my design conceptualizations. Based on
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my studies, I developed and prototyped four concepts which were selected by the client with Grottini. Concept 1 was a wall mounted touch screen; Concept 2 was a self standing touch screen; Concept 3 was a Totem with 50” LCD screen operated by mouse and Concept 4: Virtual Door Display . These were displayed in Milan Expo ’09 where I got the feedback of the Garofoli clients. Concept 3 was finally selected and is being manufactured.