Profile
Reshma Rahiman
India
I am a student of NID, Ahmedabad. For my project, I designed two collections (for Autumn Winter) for the company ‘Pinnacle Retail’ for the launch of its domestic home furnishing brand ‘House This' I was involved in understanding the market, existing competitor brands, and the target customer: ‘the upwardly mobile young working professional’. I participated in brand building exercises where I participated in deciding the signature look, techniques and the set up of the vendor base,
product development etc. The second phase involved conceptualizing two themes and then developing products across a full range of home furnishing products within each collection. The themes had to create the first impressions for the brand identity and be refreshingly different. The final themes that I worked on were ‘purple’ and ‘urban landscape’.
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