Profile
Nidhi Rajora
India
I am a student of Nid, Ahmedabad. My sponsor L.G Electronics provided me with three words– Health, Happiness and Prosperity. The emphasis throughout was on ‘contextual innovation’ideas that are contextually sound and relevant for India. Finally, I decided to focus on microwave ovens for my project. As part of my research, I visited Indian families, shops and kitchens in New Delhi and Ahmedabad to observe the minute yet extremely significant details in terms of how customers interact with
microwaves, that are essential for a clear design vision and direction . I then designed two models. Model [NEO], A microwave which reflects ‘voluntary simplicity’ and performs the basic function of reheating and defrosting in the easiest way possible. Model 2[Flux] is a microwave oven which provides better cooking access to the user and is better aligned and suited to the Indian way of cooking.
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