Profile
Mridul Mitra
India
IIJS Signature Goa is a landmark event sponsored by the Gem and Jewellery Export Promotion Council of India (GJEPC). This year the event offered me the opportunity to conceptualize and execute a cafeteria space for the large number of expected exhibitors and visitors. The focus of my design endeavor was relaxation and rejuvenation.The process began with the team reaching a consensus on the overall themes of the show- Tessellations and the Fibonacci Number. The palette reflected the vibrant
colors of Indian culture. The design direction blended the best work of Charles Correa and the Joie de Vivre of Goa.The core team and I conceptualized a visual identity, conducted research into international fairs and the psychographics and demographics of the attendees, finalized models and mock-ups along with colors, material and forms. We located vendors, obtained quotations, budgets and fixed modes of transport.
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