I was a student of NID Ahmedabad, India. I worked for the launch of the domestic home furnishing brand ‘House This!’ for the target customer: ‘the upwardly mobile young working professional' I linked the ‘conventional and classic’ visual identity to the theme ‘I am but a leaf’, inspired by the life-cycle of a leaf which I have depicted in a variety of colors from lush green to earth brown.The fabrics for this collection were cotton, linen, organdy, organza and canvas. The second
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visual identity, ‘unconventional and fun’, is inspired by childhood and is reminiscent of fun, carefree attitudes, and a relaxed feel.
I also worked on a collection, which comprised bath mats for American clients. I infused fresh designs with fresh color schemes into their existing collection of low range bath mats inspired by marine life which are mostly bought for beach houses. The project of bath mats has been an extremely enriching experience.