I am a student of Nid, Ahmedabad. The objective of my project was to design the apparel merchandise of ‘U.S. Polo Association’ for the Autumn-Winter 09-10 season range and to enhance the brand positioning within the Indian market. After initial research and analysis, I acquired a firm understanding of the brand image and the current market scenario , the target end consumer as well as consumer trends. I finalized the design concepts, the production plan and started developing raw material